Recurring Revenue
Unlock the power of recurring revenue for your practice.
Your practice earns revenue even when your patients don't come in. 

 
 Let's take a look at how your practice works currently   

 
Are you growing without adding more to your plate?   

Revenue Growth 
Quality of life 
Most practices rely on one primary driver for growth — getting more patients through the door. But without that steady flow, revenue flatlines. To keep up, you’re forced to pack your schedule, see more patients, and stretch your team thin. That kind of growth isn’t just exhausting — it’s expensive. More volume means longer hours, more staff, higher overhead, and a growing administrative load that pulls focus away from care. And even then, you're still at the mercy of insurance reimbursements, no-shows, and patients who only come once every two years. It’s a reactive model that’s hard to predict and even harder to scale sustainably.
The day-to-day reality for many in eye care has shifted from purpose-driven care to pure survival mode. Doctors are buried in paperwork, chasing reimbursements, and managing teams stretched too thin. What used to be a fulfilling profession now feels like a balancing act between rising overhead, staff burnout, and the constant pressure to produce. Even when practices invest in technology, expand services, or grow their patient base, the demands never seem to let up. Time with patients gets cut short, work bleeds into nights and weekends, and the passion that once fueled the practice starts to fade. It’s no longer just about delivering great care — it’s about finding a way to do it without sacrificing your life to the business.

 
 How the recurring revenue from your plan makes an impact.   

 
Your patients pay your practice recurring revenue for their benefits.   

 
FAQ: The money my enrolled patients pay monthly for their plan, where does that go?

The money that your enrolled patients pay each month is direct deposited into your bank account - you earn that revenue. 
For example if you have a $25.00 a month plan, your practice will earn all $25.00 a month.
Recurring Revenue
Recurring revenue changes everything for an eye care practice. Instead of starting each month at zero, your in-office membership plan creates a steady financial foundation — predictable income that isn’t tied to how many patients walk in each day. It gives your patients a reason to stay connected year-round, not just when insurance allows. With built-in renewals, exclusive benefits, and a clear value proposition, you build real loyalty — not just transactions. Patients return more often, trust your recommendations, and are more likely to follow through with care. It’s not just a payment model — it’s a relationship model that helps stabilize your business, reduce burnout, and put you back in control of your growth.
Compounding Plan Growth
Plan Retention
Membership plan growth compounds year over year. Each new annual enrollment doesn’t just boost that year’s revenue — it sets the stage for even greater gains the next. As patients renew and new members join, your recurring revenue grows without resetting to zero every January. By year two, you're not just rebuilding — you're building on top of an established base. The more consistent your renewals, the more powerful the effect. Over time, even modest growth creates a snowball: stronger retention, higher profitability, and a more predictable business model that scales sustainably without relying on daily volume.
Retention is where the real value of a membership plan shows up. When patients stay on your plan year after year, you’re not just securing recurring revenue — you’re building long-term relationships that stabilize your business. High retention means fewer gaps in care, more consistent visits, and deeper trust in your recommendations. Patients who commit to a plan feel invested in your practice and are far more likely to return for exams, eyewear, and specialty services. Instead of constantly chasing new volume, your growth becomes anchored in the patients who already believe in what you offer — and choose to stick with you.
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Membership Plan 101
Independent Patients
Recurring Revenue
Solutions
Plan Platform
Patient Enrollment
Plan Administration
Who We Help
Optometrists
Ophthalmologists
Opticians
Office Managers
Consultants
About Us
Our Story
Our Impact
Contact Us
Resources
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Partner With Us
DirectOD LLC
#1010 2321 Sir Barton Way Suite 140
Lexington, KY
40509 US

DirectOD Vision Membership Plans are NOT insurance. Members pay a monthly or annual fee directly to participating eye care providers in exchange for access to discounted services, benefits, and product savings as outlined in the provider’s custom membership plan. Members are responsible for paying their provider directly for any services or products received beyond the plan’s benefits. Plan features, pricing, and savings may vary by provider and location — please refer to your provider’s specific plan terms for full details. Vision membership plans offered through DirectOD do not qualify as insurance under the Affordable Care Act and do not satisfy minimum essential coverage requirements. DirectOD is not an insurance company, and does not pay or reimburse providers for services rendered. DirectOD exclusively supports eye care and does not operate in any other medical field or acknowledge outside industry technologies attempting to operate in the eye care industry . For questions regarding your plan, please contact your participating provider or reach out to us at admin@directod.com.


All Rights Reserved DirectOD LLC 2020-2025
Unlock the power of recurring revenue for your practice.
Your practice earns revenue even when your patients don't come in. 

 
 Let's take a look at how your practice works currently   

 
Are you growing without adding more to your plate?   

Revenue Growth 
Most practices rely on one primary driver for growth — getting more patients through the door. But without that steady flow, revenue flatlines. To keep up, you’re forced to pack your schedule, see more patients, and stretch your team thin. That kind of growth isn’t just exhausting — it’s expensive. More volume means longer hours, more staff, higher overhead, and a growing administrative load that pulls focus away from care. And even then, you're still at the mercy of insurance reimbursements, no-shows, and patients who only come once every two years. It’s a reactive model that’s hard to predict and even harder to scale sustainably.
Quality of life 
The day-to-day reality for many in eye care has shifted from purpose-driven care to pure survival mode. Doctors are buried in paperwork, chasing reimbursements, and managing teams stretched too thin. What used to be a fulfilling profession now feels like a balancing act between rising overhead, staff burnout, and the constant pressure to produce. Even when practices invest in technology, expand services, or grow their patient base, the demands never seem to let up. Time with patients gets cut short, work bleeds into nights and weekends, and the passion that once fueled the practice starts to fade. It’s no longer just about delivering great care — it’s about finding a way to do it without sacrificing your life to the business.

 
 How the recurring revenue from your plan makes an impact.   

 
Your patients pay your practice recurring revenue for their benefits.   

 
FAQ: The money my enrolled patients pay monthly for their plan, where does that go?

The money that your enrolled patients pay each month is direct deposited into your bank account - you earn that revenue. 
For example if you have a $25.00 a month plan, your practice will earn all $25.00 a month.
Recurring Revenue
Recurring revenue changes everything for an eye care practice. Instead of starting each month at zero, your in-office membership plan creates a steady financial foundation — predictable income that isn’t tied to how many patients walk in each day. It gives your patients a reason to stay connected year-round, not just when insurance allows. With built-in renewals, exclusive benefits, and a clear value proposition, you build real loyalty — not just transactions. Patients return more often, trust your recommendations, and are more likely to follow through with care. It’s not just a payment model — it’s a relationship model that helps stabilize your business, reduce burnout, and put you back in control of your growth.
Compounding Plan Growth
Membership plan growth compounds year over year. Each new annual enrollment doesn’t just boost that year’s revenue — it sets the stage for even greater gains the next. As patients renew and new members join, your recurring revenue grows without resetting to zero every January. By year two, you're not just rebuilding — you're building on top of an established base. The more consistent your renewals, the more powerful the effect. Over time, even modest growth creates a snowball: stronger retention, higher profitability, and a more predictable business model that scales sustainably without relying on daily volume.
Plan Retention
Retention is where the real value of a membership plan shows up. When patients stay on your plan year after year, you’re not just securing recurring revenue — you’re building long-term relationships that stabilize your business. High retention means fewer gaps in care, more consistent visits, and deeper trust in your recommendations. Patients who commit to a plan feel invested in your practice and are far more likely to return for exams, eyewear, and specialty services. Instead of constantly chasing new volume, your growth becomes anchored in the patients who already believe in what you offer — and choose to stick with you.
 Learn 
 Solutions 
 Who We Help? 
 About Us 
. 
.
 Resources 
 Partner With Us 
#1010 2321 Sir Barton Way Suite 140
Lexington, KY
40509 US

DirectOD Vision Membership Plans are NOT insurance. Members pay a monthly or annual fee directly to participating eye care providers in exchange for access to discounted services, benefits, and product savings as outlined in the provider’s custom membership plan. Members are responsible for paying their provider directly for any services or products received beyond the plan’s benefits. Plan features, pricing, and savings may vary by provider and location — please refer to your provider’s specific plan terms for full details. Vision membership plans offered through DirectOD do not qualify as insurance under the Affordable Care Act and do not satisfy minimum essential coverage requirements. DirectOD is not an insurance company, and does not pay or reimburse providers for services rendered. DirectOD exclusively supports eye care and does not operate in any other medical field or acknowledge outside industry technologies attempting to operate in the eye care industry . For questions regarding your plan, please contact your participating provider or reach out to us at admin@directod.com.


All Rights Reserved DirectOD LLC 2020-2025
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