This is going to hit close to home.
Optometry today faces more pressure than ever: shrinking reimbursements, rising overhead, and growing competition from online retailers and big-box chains. Many practices are pouring time and resources into specialty services like dry eye and myopia management, yet still find patients drifting toward vision care plans (VCPs) or shopping based on insurance networks. Even clinics that have dropped vision plans entirely or shifted toward medical billing aren't immune — retention remains a challenge, and loyalty often fades without a structured reason for patients to return. You’re delivering high-quality care, but without a system that keeps patients truly connected to your practice, it can feel like you’re constantly rebuilding your base. Sustainable success today depends on owning the patient relationship and giving them lasting reasons to stay with you, not just once, but year after year.
We know you have thought about having your own plan...
But let's talk about the facts.
Creates predictable monthly revenue that smooths out the ups and downs of traditional billing cycles.
Builds deeper patient loyalty by tying patients directly to your practice, not to their insurance card.
Gives you control over pricing and care, letting you recommend what’s best for your patients, not what insurance allows.
Simplifies billing and reduces administrative costs, freeing up your staff to focus on service, not paperwork.
Increases practice profitability by removing write-offs, denials, and discounting pressures.
Strengthens patient trust with clear, upfront costs — no confusing bills or hidden insurance fees.
Gives your practice a powerful competitive edge against corporate chains and online retailers.
Creates predictable monthly revenue that smooths out the ups and downs of traditional billing cycles.
Builds deeper patient loyalty by tying patients directly to your practice, not to their insurance card.
Gives you control over pricing and care, letting you recommend what’s best for your patients, not what insurance allows.
Simplifies billing and reduces administrative costs, freeing up your staff to focus on service, not paperwork.
Increases practice profitability by removing write-offs, denials, and discounting pressures.
Strengthens patient trust with clear, upfront costs — no confusing bills or hidden insurance fees.
Gives your practice a powerful competitive edge against corporate chains and online retailers.
- Expands access to care for uninsured, underinsured, or out-of-network patients who still want quality eye care.
Incentivizes more frequent visits because patients are already invested through their membership.
Protects your practice from market shifts like insurance contract changes, reimbursement cuts, and network exclusions.
Positions you as a value leader, offering patients an affordable, transparent way to protect their vision.
Creates additional selling opportunities for eyewear, contact lenses, imaging, and specialty services.
Builds long-term financial security, increasing the valuation of your practice for future growth or transition.
Fosters a “members-first” community around your brand, enhancing referrals and organic growth.
- Expands access to care for uninsured, underinsured, or out-of-network patients who still want quality eye care.
Incentivizes more frequent visits because patients are already invested through their membership.
Protects your practice from market shifts like insurance contract changes, reimbursement cuts, and network exclusions.
Positions you as a value leader, offering patients an affordable, transparent way to protect their vision.
Creates additional selling opportunities for eyewear, contact lenses, imaging, and specialty services.
Builds long-term financial security, increasing the valuation of your practice for future growth or transition.
Fosters a “members-first” community around your brand, enhancing referrals and organic growth.
But how hard is it to have my own plan?
It's as easy as 1, 2, 3 ...
Build your plan
Share your plan
Manage your plan
Built by Independent Eye Care, for Independent Eye Care.
DirectOD Vision Membership Plans are NOT insurance. Members pay a monthly or annual fee directly to participating eye care providers in exchange for access to discounted services, benefits, and product savings as outlined in the provider’s custom membership plan. Members are responsible for paying their provider directly for any services or products received beyond the plan’s benefits. Plan features, pricing, and savings may vary by provider and location — please refer to your provider’s specific plan terms for full details. Vision membership plans offered through DirectOD do not qualify as insurance under the Affordable Care Act and do not satisfy minimum essential coverage requirements. DirectOD is not an insurance company, and does not pay or reimburse providers for services rendered. DirectOD exclusively supports eye care and does not operate in any other medical field or acknowledge outside industry technologies attempting to operate in the eye care industry . For questions regarding your plan, please contact your participating provider or reach out to us at admin@directod.com.
This is going to hit close to home.
Optometry today faces more pressure than ever: shrinking reimbursements, rising overhead, and growing competition from online retailers and big-box chains. Many practices are pouring time and resources into specialty services like dry eye and myopia management, yet still find patients drifting toward vision care plans (VCPs) or shopping based on insurance networks. Even clinics that have dropped vision plans entirely or shifted toward medical billing aren't immune — retention remains a challenge, and loyalty often fades without a structured reason for patients to return. You’re delivering high-quality care, but without a system that keeps patients truly connected to your practice, it can feel like you’re constantly rebuilding your base. Sustainable success today depends on owning the patient relationship and giving them lasting reasons to stay with you, not just once, but year after year.
We know you have thought about having your own plan...
But let's talk about the facts.
Creates predictable monthly revenue that smooths out the ups and downs of traditional billing cycles.
Builds deeper patient loyalty by tying patients directly to your practice, not to their insurance card.
Gives you control over pricing and care, letting you recommend what’s best for your patients, not what insurance allows.
Simplifies billing and reduces administrative costs, freeing up your staff to focus on service, not paperwork.
Increases practice profitability by removing write-offs, denials, and discounting pressures.
Strengthens patient trust with clear, upfront costs — no confusing bills or hidden insurance fees.
Gives your practice a powerful competitive edge against corporate chains and online retailers.
Expands access to care for uninsured, underinsured, or out-of-network patients who still want quality eye care.
Incentivizes more frequent visits because patients are already invested through their membership.
Protects your practice from market shifts like insurance contract changes, reimbursement cuts, and network exclusions.
Positions you as a value leader, offering patients an affordable, transparent way to protect their vision.
Creates additional selling opportunities for eyewear, contact lenses, imaging, and specialty services.
Builds long-term financial security, increasing the valuation of your practice for future growth or transition.
Fosters a “members-first” community around your brand, enhancing referrals and organic growth.
Builds deeper patient loyalty by tying patients directly to your practice, not to their insurance card.
Gives you control over pricing and care, letting you recommend what’s best for your patients, not what insurance allows.
Simplifies billing and reduces administrative costs, freeing up your staff to focus on service, not paperwork.
Increases practice profitability by removing write-offs, denials, and discounting pressures.
Strengthens patient trust with clear, upfront costs — no confusing bills or hidden insurance fees.
Gives your practice a powerful competitive edge against corporate chains and online retailers.
Expands access to care for uninsured, underinsured, or out-of-network patients who still want quality eye care.
Incentivizes more frequent visits because patients are already invested through their membership.
Protects your practice from market shifts like insurance contract changes, reimbursement cuts, and network exclusions.
Positions you as a value leader, offering patients an affordable, transparent way to protect their vision.
Creates additional selling opportunities for eyewear, contact lenses, imaging, and specialty services.
Builds long-term financial security, increasing the valuation of your practice for future growth or transition.
Fosters a “members-first” community around your brand, enhancing referrals and organic growth.
But how hard is it to have my own plan?
It's as easy as
1, 2, 3 ...
1, 2, 3 ...
Build your plan
Share your plan
Manage your plan
Built by Independent Eye Care, for Independent Eye Care.
Lexington, KY
40509 US
DirectOD Vision Membership Plans are NOT insurance. Members pay a monthly or annual fee directly to participating eye care providers in exchange for access to discounted services, benefits, and product savings as outlined in the provider’s custom membership plan. Members are responsible for paying their provider directly for any services or products received beyond the plan’s benefits. Plan features, pricing, and savings may vary by provider and location — please refer to your provider’s specific plan terms for full details. Vision membership plans offered through DirectOD do not qualify as insurance under the Affordable Care Act and do not satisfy minimum essential coverage requirements. DirectOD is not an insurance company, and does not pay or reimburse providers for services rendered. DirectOD exclusively supports eye care and does not operate in any other medical field or acknowledge outside industry technologies attempting to operate in the eye care industry . For questions regarding your plan, please contact your participating provider or reach out to us at admin@directod.com.