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The most powerful and trusted vision membership platform.
The most powerful and trusted vision membership platform.
DirectOD is the leading cloud-based platform built exclusively for eye care, giving independent practices the tools to create, manage, and grow their own in-office vision membership plans. From plan design to automation and patient engagement, everything you need to drive recurring revenue and long-term loyalty is in one powerful system—trusted by practices nationwide.
DirectOD is the leading cloud-based platform built exclusively for eye care, giving independent practices the tools to create, manage, and grow their own in-office vision membership plans. From plan design to automation and patient engagement, everything you need to drive recurring revenue and long-term loyalty is in one powerful system—trusted by practices nationwide.
Built in collaboration with real eye care teams to fit effortlessly into your practice.
DirectOD was built to maximize membership growth without adding stress to your day. Every feature simplifies the process—from enrollment to renewals—so your team can stay focused on care. Designed alongside real optical staff, our system is intuitive, efficient, and fits seamlessly into your workflow.
Your new system seamless works in your practice.
Your new system seamless works in your practice.
Each office is equipped with a powerful, all-in-one system designed to help you actively track, manage, and grow your vision membership plans with ease. From real-time enrollment insights to automated renewals and patient engagement tools, everything you need is at your fingertips. Whether you're just getting started or managing a growing base of members, this system gives you full visibility into your plan’s performance and the ability to make data-driven decisions that drive results. We’ve designed every feature with real-world feedback from eye care teams to ensure it works seamlessly in your practice—no steep learning curves, no unnecessary complexity. Just a clean, easy-to-use system that helps you grow without slowing you down.
Each office is equipped with a powerful, all-in-one system designed to help you actively track, manage, and grow your vision membership plans with ease. From real-time enrollment insights to automated renewals and patient engagement tools, everything you need is at your fingertips. Whether you're just getting started or managing a growing base of members, this system gives you full visibility into your plan’s performance and the ability to make data-driven decisions that drive results. We’ve designed every feature with real-world feedback from eye care teams to ensure it works seamlessly in your practice—no steep learning curves, no unnecessary complexity. Just a clean, easy-to-use system that helps you grow without slowing you down.
Tools built specifically to help your practice grow, manage, and scale your vision membership plan with ease.
The DirectOD system includes everything you need to successfully design and price your in-house vision membership plan, automate day-to-day management, engage patients, and track performance — all in one easy-to-use platform built for eye care.
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business
people
Patient Plans
Patient Plans
Create and manage customized patient plans all in one place. This helps your team stay organized, monitor performance, and make informed decisions to grow your plan effectively.
Create and manage customized patient plans all in one place. This helps your team stay organized, monitor performance, and make informed decisions to grow your plan effectively.
Business Plans
Business Plans
Create and manage customized business plans all in one place. This helps your team stay organized, monitor performance, and make informed decisions to grow your plan effectively.
Create and manage customized business plans all in one place. This helps your team stay organized, monitor performance, and make informed decisions to grow your plan effectively.
Patient Management
Patient Management
Easily view, edit, and organize patient details linked to each plan. Monitor individual usage, track renewal dates, and keep everything updated to ensure a smooth and personalized experience for every member.
Easily view, edit, and organize patient details linked to each plan. Monitor individual usage, track renewal dates, and keep everything updated to ensure a smooth and personalized experience for every member.
work
update
mail_outline
Business Management
Business Management
Manage employer accounts, employee enrollments, and plan activity all in one place. Keep business records organized, track participation, and simplify communication with each company enrolled.
Manage employer accounts, employee enrollments, and plan activity all in one place. Keep business records organized, track participation, and simplify communication with each company enrolled.
Update Patients
Update Patients
Quickly edit patient information, plan status, or membership details. Keep records accurate and up to date without disrupting your workflow.
Quickly edit patient information, plan status, or membership details. Keep records accurate and up to date without disrupting your workflow.
Invites
Invites
Send personalized invitations to patients or businesses to join your vision membership plan. Customize your message, track opens and responses in real time, and follow up with ease.
Send personalized invitations to patients or businesses to join your vision membership plan. Customize your message, track opens and responses in real time, and follow up with ease.
directions
insert_link
help_outline
Direct Enrollment
Direct Enrollment
Manually enroll patients or employees into your plan with just a few clicks. Add their information, select the appropriate plan, and activate their membership instantly—no invitation or waiting required.
Manually enroll patients or employees into your plan with just a few clicks. Add their information, select the appropriate plan, and activate their membership instantly—no invitation or waiting required.
Custom Enrollment
Custom Enrollment
Generate a unique link for your practice that lets patients or businesses enroll directly into your plan online. Share it on your website, social media, or in-office materials to drive sign-ups anytime, anywhere.
Generate a unique link for your practice that lets patients or businesses enroll directly into your plan online. Share it on your website, social media, or in-office materials to drive sign-ups anytime, anywhere.
Support Center
Support Center
Access step-by-step guides, FAQs, and expert help whenever you need it. Whether you’re launching a new plan or troubleshooting an issue, our Support Center is here to keep your team moving forward.
Access step-by-step guides, FAQs, and expert help whenever you need it. Whether you’re launching a new plan or troubleshooting an issue, our Support Center is here to keep your team moving forward.
school
speaker_notes
perm_device_information
Learning Center
Learning Center
Explore training videos, best practices, and helpful tips designed to help your team succeed with vision membership plans. Whether you're just getting started or looking to grow, the Learning Center has you covered.
Explore training videos, best practices, and helpful tips designed to help your team succeed with vision membership plans. Whether you're just getting started or looking to grow, the Learning Center has you covered.
Plan Template Library
Plan Template Library
Browse a collection of pre-built vision membership plan templates tailored for different practice types and goals. Use them as-is or customize to fit your patients, pricing, and services—saving you time while setting your plan up for success.
Browse a collection of pre-built vision membership plan templates tailored for different practice types and goals. Use them as-is or customize to fit your patients, pricing, and services—saving you time while setting your plan up for success.
Marketing Center
Marketing Center
Access ready-to-use flyers, social posts, email templates, and in-office materials to promote your membership plan. Customize each piece to match your brand and make spreading the word simple and effective.
Access ready-to-use flyers, social posts, email templates, and in-office materials to promote your membership plan. Customize each piece to match your brand and make spreading the word simple and effective.
settings
data_usage
Account Management
Account Management
Control your practice’s account details, user access, billing preferences, and system settings—all in one place. Easily update information and manage how your team interacts with the platform.
Control your practice’s account details, user access, billing preferences, and system settings—all in one place. Easily update information and manage how your team interacts with the platform.
QR Generator
QR Generator
Quickly create custom QR codes that link directly to your enrollment page or marketing materials. Place them in-office, on receipts, or online to make sign-ups fast and seamless for patients.
Quickly create custom QR codes that link directly to your enrollment page or marketing materials. Place them in-office, on receipts, or online to make sign-ups fast and seamless for patients.
Data and Analytics
Data and Analytics
Track enrollment trends, renewal rates, revenue performance, and patient engagement in real time. Use clear visuals and reports to measure success, identify opportunities, and make smarter decisions for your plan.
Track enrollment trends, renewal rates, revenue performance, and patient engagement in real time. Use clear visuals and reports to measure success, identify opportunities, and make smarter decisions for your plan.
It's even easier to get started.
You can be set up and ready to build your plans the same day you sign up.
filter_1
Sign up and create an account
Get started by signing up and creating your practice account. Once you sign up, we’ll set up your personalized system with all the key details needed to launch your vision membership plan quickly and smoothly.
filter_2
We release your new system
Once your account is set up, we’ll release your fully built system—complete with your selected plan templates, branding, and tools—so you’re ready to start enrolling patients right away.
filter_3
Start building your plans
Use our guided tools or pre-built templates to create your custom vision membership plans. Choose your pricing, set your benefits, and tailor each plan to fit your practice and patient base.
At DirectOD, we’re built on innovation—continuously releasing new tools and updates to make managing your vision membership plan simpler and more effective.
DirectOD Vision Membership Plans are NOT insurance. Members pay a monthly or annual fee directly to participating eye care providers in exchange for access to discounted services, benefits, and product savings as outlined in the provider’s custom membership plan. Members are responsible for paying their provider directly for any services or products received beyond the plan’s benefits. Plan features, pricing, and savings may vary by provider and location — please refer to your provider’s specific plan terms for full details. Vision membership plans offered through DirectOD do not qualify as insurance under the Affordable Care Act and do not satisfy minimum essential coverage requirements. DirectOD is not an insurance company, and does not pay or reimburse providers for services rendered. DirectOD exclusively supports eye care and does not operate in any other medical field or acknowledge outside industry technologies attempting to operate in the eye care industry . For questions regarding your plan, please contact your participating provider or reach out to us at admin@directod.com.
All Rights Reserved DirectOD LLC 2020-2025
arrow_drop_down_circle
Divider Text
The most powerful and trusted vision membership platform.
The most powerful and trusted vision membership platform.
DirectOD is the leading cloud-based platform built exclusively for eye care, giving independent practices the tools to create, manage, and grow their own in-office vision membership plans. From plan design to automation and patient engagement, everything you need to drive recurring revenue and long-term loyalty is in one powerful system—trusted by practices nationwide.
DirectOD is the leading cloud-based platform built exclusively for eye care, giving independent practices the tools to create, manage, and grow their own in-office vision membership plans. From plan design to automation and patient engagement, everything you need to drive recurring revenue and long-term loyalty is in one powerful system—trusted by practices nationwide.
Built in collaboration with real eye care teams to fit effortlessly into your practice.
DirectOD was built to maximize membership growth without adding stress to your day. Every feature simplifies the process—from enrollment to renewals—so your team can stay focused on care. Designed alongside real optical staff, our system is intuitive, efficient, and fits seamlessly into your workflow.
Your new system seamless works in your practice.
Your new system seamless works in your practice.
Each office is equipped with a powerful, all-in-one system designed to help you actively track, manage, and grow your vision membership plans with ease. From real-time enrollment insights to automated renewals and patient engagement tools, everything you need is at your fingertips. Whether you're just getting started or managing a growing base of members, this system gives you full visibility into your plan’s performance and the ability to make data-driven decisions that drive results. We’ve designed every feature with real-world feedback from eye care teams to ensure it works seamlessly in your practice—no steep learning curves, no unnecessary complexity. Just a clean, easy-to-use system that helps you grow without slowing you down.
Each office is equipped with a powerful, all-in-one system designed to help you actively track, manage, and grow your vision membership plans with ease. From real-time enrollment insights to automated renewals and patient engagement tools, everything you need is at your fingertips. Whether you're just getting started or managing a growing base of members, this system gives you full visibility into your plan’s performance and the ability to make data-driven decisions that drive results. We’ve designed every feature with real-world feedback from eye care teams to ensure it works seamlessly in your practice—no steep learning curves, no unnecessary complexity. Just a clean, easy-to-use system that helps you grow without slowing you down.
Tools built specifically to help your practice grow, manage, and scale your vision membership plan with ease.
The DirectOD system includes everything you need to successfully design and price your in-house vision membership plan, automate day-to-day management, engage patients, and track performance — all in one easy-to-use platform built for eye care.
format_list_bulleted
business
Patient Plans
Patient Plans
Business Plans
Business Plans
Create and manage customized patient plans all in one place. This helps your team stay organized, monitor performance, and make informed decisions to grow your plan effectively.
Create and manage customized patient plans all in one place. This helps your team stay organized, monitor performance, and make informed decisions to grow your plan effectively.
Create and manage customized business plans all in one place. This helps your team stay organized, monitor performance, and make informed decisions to grow your plan effectively.
Create and manage customized business plans all in one place. This helps your team stay organized, monitor performance, and make informed decisions to grow your plan effectively.
people
work
Patient Management
Patient Management
Business Management
Business Management
Easily view, edit, and organize patient details linked to each plan. Monitor individual usage, track renewal dates, and keep everything updated to ensure a smooth and personalized experience for every member.
Easily view, edit, and organize patient details linked to each plan. Monitor individual usage, track renewal dates, and keep everything updated to ensure a smooth and personalized experience for every member.
Manage employer accounts, employee enrollments, and plan activity all in one place. Keep business records organized, track participation, and simplify communication with each company enrolled.
Manage employer accounts, employee enrollments, and plan activity all in one place. Keep business records organized, track participation, and simplify communication with each company enrolled.
update
mail_outline
Update Patients
Update Patients
Invites
Invites
Quickly edit patient information, plan status, or membership details. Keep records accurate and up to date without disrupting your workflow.
Quickly edit patient information, plan status, or membership details. Keep records accurate and up to date without disrupting your workflow.
Send personalized invitations to patients or businesses to join your vision membership plan. Customize your message, track opens and responses in real time, and follow up with ease.
Send personalized invitations to patients or businesses to join your vision membership plan. Customize your message, track opens and responses in real time, and follow up with ease.
directions
insert_link
Direct Enrollment
Direct Enrollment
Custom Enrollment
Custom Enrollment
Manually enroll patients or employees into your plan with just a few clicks. Add their information, select the appropriate plan, and activate their membership instantly—no invitation or waiting required.
Manually enroll patients or employees into your plan with just a few clicks. Add their information, select the appropriate plan, and activate their membership instantly—no invitation or waiting required.
Generate a unique link for your practice that lets patients or businesses enroll directly into your plan online. Share it on your website, social media, or in-office materials to drive sign-ups anytime, anywhere.
Generate a unique link for your practice that lets patients or businesses enroll directly into your plan online. Share it on your website, social media, or in-office materials to drive sign-ups anytime, anywhere.
help_outline
school
Support Center
Support Center
Learning Center
Learning Center
Access step-by-step guides, FAQs, and expert help whenever you need it. Whether you’re launching a new plan or troubleshooting an issue, our Support Center is here to keep your team moving forward.
Access step-by-step guides, FAQs, and expert help whenever you need it. Whether you’re launching a new plan or troubleshooting an issue, our Support Center is here to keep your team moving forward.
Explore training videos, best practices, and helpful tips designed to help your team succeed with vision membership plans. Whether you're just getting started or looking to grow, the Learning Center has you covered.
Explore training videos, best practices, and helpful tips designed to help your team succeed with vision membership plans. Whether you're just getting started or looking to grow, the Learning Center has you covered.
speaker_notes
perm_device_information
Plan Template Library
Plan Template Library
Marketing Center
Marketing Center
Browse a collection of pre-built vision membership plan templates tailored for different practice types and goals. Use them as-is or customize to fit your patients, pricing, and services—saving you time while setting your plan up for success.
Browse a collection of pre-built vision membership plan templates tailored for different practice types and goals. Use them as-is or customize to fit your patients, pricing, and services—saving you time while setting your plan up for success.
Access ready-to-use flyers, social posts, email templates, and in-office materials to promote your membership plan. Customize each piece to match your brand and make spreading the word simple and effective.
Access ready-to-use flyers, social posts, email templates, and in-office materials to promote your membership plan. Customize each piece to match your brand and make spreading the word simple and effective.
settings
Account Management
Account Management
QR Generator
QR Generator
Control your practice’s account details, user access, billing preferences, and system settings—all in one place. Easily update information and manage how your team interacts with the platform.
Control your practice’s account details, user access, billing preferences, and system settings—all in one place. Easily update information and manage how your team interacts with the platform.
Quickly create custom QR codes that link directly to your enrollment page or marketing materials. Place them in-office, on receipts, or online to make sign-ups fast and seamless for patients.
Quickly create custom QR codes that link directly to your enrollment page or marketing materials. Place them in-office, on receipts, or online to make sign-ups fast and seamless for patients.
data_usage
Data and Analytics
Data and Analytics
.
.
Track enrollment trends, renewal rates, revenue performance, and patient engagement in real time. Use clear visuals and reports to measure success, identify opportunities, and make smarter decisions for your plan.
Track enrollment trends, renewal rates, revenue performance, and patient engagement in real time. Use clear visuals and reports to measure success, identify opportunities, and make smarter decisions for your plan.
.
.
It's even easier to get started.
You can be set up and ready to build your plans the same day you sign up.
filter_1
Sign up and create an account
Get started by signing up and creating your practice account. Once you sign up, we’ll set up your personalized system with all the key details needed to launch your vision membership plan quickly and smoothly.
filter_2
We release your new system
Once your account is set up, we’ll release your fully built system—complete with your selected plan templates, branding, and tools—so you’re ready to start enrolling patients right away.
filter_3
Start building your plans
Use our guided tools or pre-built templates to create your custom vision membership plans. Choose your pricing, set your benefits, and tailor each plan to fit your practice and patient base.
We are here to innovate.
At DirectOD, we’re built on innovation—continuously releasing new tools and updates to make managing your vision membership plan simpler and more effective.
#1010 2321 Sir Barton Way Suite 140
Lexington, KY
40509 US
Lexington, KY
40509 US
DirectOD Vision Membership Plans are NOT insurance. Members pay a monthly or annual fee directly to participating eye care providers in exchange for access to discounted services, benefits, and product savings as outlined in the provider’s custom membership plan. Members are responsible for paying their provider directly for any services or products received beyond the plan’s benefits. Plan features, pricing, and savings may vary by provider and location — please refer to your provider’s specific plan terms for full details. Vision membership plans offered through DirectOD do not qualify as insurance under the Affordable Care Act and do not satisfy minimum essential coverage requirements. DirectOD is not an insurance company, and does not pay or reimburse providers for services rendered. DirectOD exclusively supports eye care and does not operate in any other medical field or acknowledge outside industry technologies attempting to operate in the eye care industry . For questions regarding your plan, please contact your participating provider or reach out to us at admin@directod.com.
All Rights Reserved DirectOD LLC 2020-2025