Independent optometrists want to deliver the best care possible while growing their practices—but third-party vision plans make that harder every year.

• VCPs take 30–50% of all patient payments
  Before you ever see a dime, insurance companies are cutting into your margins.

• OD earnings have barely increased in decades
  With inflation and operating costs rising, your reimbursement rates haven’t kept pace.

• 99% of practices have seen reimbursements decline
  Between 2010 and today, the value of covered services has steadily dropped.

• Mountains of admin work just to get paid
  Pre-authorizations, claims denials, eligibility checks, network restrictions—insurance adds work at every turn, with little reward.

Patients are stuck between overpriced, confusing vision plans and going without coverage altogether. Many end up skipping care or deferring eyewear purchases—not because they don’t want help, but because they feel like they can’t afford it.

• Uninsured patients visit 3x less
  When patients don’t have access to care, they delay exams and essential updates to their eyewear.

• They accept only half the care
  When cost is unclear or unaffordable, patients say no to treatments they need.

• 75% of uninsured patients avoid care due to cost
  It’s not apathy—it’s anxiety. Patients fear the price tag of vision care when they don’t have insurance to lean on.