Membership Plan 101
Membership plans are a win-win for eye care practices and the patients they serve.
 Explore exactly what a Vision Membership Plan is - and how this works for you and your patients. 

 
Patient Plans  

A Patient Vision Membership Plan is a simple, affordable way for patients to access high-quality eye care directly through their local practice—without relying on insurance. For a low monthly  fee, patients receive routine services like eye exams, imaging, and contact lens evaluations, along with discounts or credits on eyewear and lenses. It’s a clear, upfront model that keeps patients connected to the practice and encourages long-term loyalty.

 

 
Business Plans  

A Business Vision Membership Plan is an in-office program practices offer to local small businesses, giving their employees access to quality eye care without traditional insurance. Practices customize the plan with services like exams, imaging, and eyewear benefits, all for an affordable monthly rate. It creates steady recurring revenue, builds community partnerships, and strengthens long-term patient loyalty.

 

How to build your own plan 

You build your own plan for your practice. 

We facilitate and guide your plan to drive success.
Pricing your plan
When setting the price for your vision membership plan, keep it simple: add up the total value of the included services and discounts, then offer the plan at a price that feels like a great deal for the patient but still protects your margins. Most practices aim for a monthly price that’s affordable, easy to remember, and encourages loyalty.
Fact: The price you set your plan is what patients pay your practice monthly under contract.
map
Creating your benefits
Creating the right benefits and plan structure starts with understanding what your patients value most. Focus on including core services like comprehensive eye exams, imaging, and contact lens evaluations, then layer in high-impact perks such as eyewear credits, discounts on lenses and add-ons, and second pair savings. Keep the structure simple and easy to explain—patients should immediately see the value. You can offer single-use benefits for big-ticket items and open-ended perks for ongoing care to drive repeat visits and long-term retention.
Fact: Your benefits are exclusive to your practice and only your patients can access your plan. 
rate_review
Plan review and launch
At DirectOD, we review every plan before it launches to ensure it’s positioned for success. Our team looks at your pricing, included services, and overall structure to make sure it delivers strong value to patients while protecting your bottom line. We help you align the plan with your practice goals—whether that’s boosting retention, increasing second pair sales, or driving steady recurring revenue. With our support, every plan is built to perform in the real world, not just on paper.
We see a broad range of plans our practices build. 
Here are some common plan types that we see our practices offer. 
Basic Vision 
A Basic Vision Membership Plan covers essential services like eye exams, imaging, and contact lens evaluations, plus discounts on eyewear—all for a low monthly fee. It’s designed to keep care affordable and patients coming back.
Comprehensive Vision
A Comprehensive Vision Membership Plan includes everything in the basic plan plus added benefits like higher eyewear credits, specialty service discounts, and second pair savings—perfect for patients who want more value and coverage.
Co-Pay Plans
A Co-Pay Vision Membership Plan offers patients low, predictable co-pays for services like exams, imaging, and contact lens evaluations, along with eyewear discounts—combining affordability with flexibility while keeping revenue in your practice.
Specialty Lens
A Specialty Lens Vision Membership Plan is tailored for patients who need advanced lens options, offering discounts or credits on premium lenses, coatings, and add-ons—making high-quality vision solutions more accessible and affordable.
Dry Eye
A Dry Eye Vision Membership Plan is designed for patients managing chronic dry eye, providing ongoing access to evaluations, treatments, and product discounts—making consistent care easier and more affordable while supporting better long-term outcomes.
Myopia Management
A Myopia Management Vision Membership Plan supports families with children at risk of progressive nearsightedness, offering regular evaluations, treatment discounts, and clear pricing—making long-term care more manageable and encouraging early, consistent intervention.
Aesthetics 
An Aesthetics Vision Membership Plan is built for patients interested in ocular and facial aesthetic treatments, offering access to evaluations, skincare services, and exclusive discounts—making premium care more affordable while encouraging repeat visits and long-term engagement.
Warranty
A Warranty Vision Membership Plan gives patients peace of mind by covering accidental damage, repairs, and adjustments on their eyewear—offering added value, building trust, and encouraging loyalty through affordable protection.

What are you waiting for?

Start building your own custom vision membership plans today and take the first step toward transforming your practice. With the right structure in place, you can create steady recurring revenue, strengthen patient loyalty, and finally break free from the limitations of traditional insurance. Let’s work together to turn your vision into a sustainable, long-term strategy that drives real growth for your business.
Resources
Partner With Us
DirectOD LLC
#1010 2321 Sir Barton Way Suite 140
Lexington, KY
40509 US

DirectOD Vision Membership Plans are NOT insurance. Members pay a monthly or annual fee directly to participating eye care providers in exchange for access to discounted services, benefits, and product savings as outlined in the provider’s custom membership plan. Members are responsible for paying their provider directly for any services or products received beyond the plan’s benefits. Plan features, pricing, and savings may vary by provider and location — please refer to your provider’s specific plan terms for full details. Vision membership plans offered through DirectOD do not qualify as insurance under the Affordable Care Act and do not satisfy minimum essential coverage requirements. DirectOD is not an insurance company, and does not pay or reimburse providers for services rendered. DirectOD exclusively supports eye care and does not operate in any other medical field or acknowledge outside industry technologies attempting to operate in the eye care industry . For questions regarding your plan, please contact your participating provider or reach out to us at admin@directod.com.


All Rights Reserved DirectOD LLC 2020-2025
Membership plans are a
win-win
for eye care practices and the patients they serve.
 Explore exactly what a Vision Membership Plan is - and how this works for you and your patients. 

 
Patient Plans  

A Patient Membership Plan gives patients affordable, direct access to eye care—no insurance needed. For a monthly fee, they get exams, imaging, and eyewear savings, all through their trusted local practice.

 

 
Business Plans  

A Business Vision Membership Plan lets practices offer local employers a simple, affordable way to provide eye care for their teams—no insurance needed. It includes exams, imaging, and eyewear perks, creating steady revenue and stronger community ties.

 

How to build your own plan 

You build your own plan for your practice. 

We facilitate and guide your plan to drive success.
Pricing your plan
When setting the price for your vision membership plan, keep it simple: add up the total value of the included services and discounts, then offer the plan at a price that feels like a great deal for the patient but still protects your margins. Most practices aim for a monthly price that’s affordable, easy to remember, and encourages loyalty.
Fact: The price you set your plan is what patients pay your practice monthly under contract.
map
Creating your benefits
Creating the right benefits and plan structure starts with understanding what your patients value most. Focus on including core services like comprehensive eye exams, imaging, and contact lens evaluations, then layer in high-impact perks such as eyewear credits, discounts on lenses and add-ons, and second pair savings. Keep the structure simple and easy to explain—patients should immediately see the value. You can offer single-use benefits for big-ticket items and open-ended perks for ongoing care to drive repeat visits and long-term retention.
Fact: Your benefits are exclusive to your practice and only your patients can access your plan. 
rate_review
Plan review and launch
At DirectOD, we review every plan before it launches to ensure it’s positioned for success. Our team looks at your pricing, included services, and overall structure to make sure it delivers strong value to patients while protecting your bottom line. We help you align the plan with your practice goals—whether that’s boosting retention, increasing second pair sales, or driving steady recurring revenue. With our support, every plan is built to perform in the real world, not just on paper.
We see a broad range of plans our practices build. 
Here are some common plan types that we see our practices offer. 
Basic Vision 
A Basic Vision Membership Plan covers essential services like eye exams, imaging, and contact lens evaluations, plus discounts on eyewear—all for a low monthly fee. It’s designed to keep care affordable and patients coming back.
Comprehensive Vision
A Comprehensive Vision Membership Plan includes everything in the basic plan plus added benefits like higher eyewear credits, specialty service discounts, and second pair savings—perfect for patients who want more value and coverage.
Co-Pay Plans
A Co-Pay Vision Membership Plan offers patients low, predictable co-pays for services like exams, imaging, and contact lens evaluations, along with eyewear discounts—combining affordability with flexibility while keeping revenue in your practice.
Specialty Lens
A Specialty Lens Vision Membership Plan is tailored for patients who need advanced lens options, offering discounts or credits on premium lenses, coatings, and add-ons—making high-quality vision solutions more accessible and affordable.
Dry Eye
A Dry Eye Vision Membership Plan is designed for patients managing chronic dry eye, providing ongoing access to evaluations, treatments, and product discounts—making consistent care easier and more affordable while supporting better long-term outcomes.
Myopia Management
A Myopia Management Vision Membership Plan supports families with children at risk of progressive nearsightedness, offering regular evaluations, treatment discounts, and clear pricing—making long-term care more manageable and encouraging early, consistent intervention.
Aesthetics 
An Aesthetics Vision Membership Plan is built for patients interested in ocular and facial aesthetic treatments, offering access to evaluations, skincare services, and exclusive discounts—making premium care more affordable while encouraging repeat visits and long-term engagement.
Warranty
A Warranty Vision Membership Plan gives patients peace of mind by covering accidental damage, repairs, and adjustments on their eyewear—offering added value, building trust, and encouraging loyalty through affordable protection.
access_time
What are you waiting for?
Start building your own custom vision membership plans today and take the first step toward transforming your practice. With the right structure in place, you can create steady recurring revenue, strengthen patient loyalty, and finally break free from the limitations of traditional insurance. Let’s work together to turn your vision into a sustainable, long-term strategy that drives real growth for your business.
 Learn 
 Solutions 
 Who We Help? 
 About Us 
. 
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 Resources 
 Partner With Us 
#1010 2321 Sir Barton Way Suite 140
Lexington, KY
40509 US

DirectOD Vision Membership Plans are NOT insurance. Members pay a monthly or annual fee directly to participating eye care providers in exchange for access to discounted services, benefits, and product savings as outlined in the provider’s custom membership plan. Members are responsible for paying their provider directly for any services or products received beyond the plan’s benefits. Plan features, pricing, and savings may vary by provider and location — please refer to your provider’s specific plan terms for full details. Vision membership plans offered through DirectOD do not qualify as insurance under the Affordable Care Act and do not satisfy minimum essential coverage requirements. DirectOD is not an insurance company, and does not pay or reimburse providers for services rendered. DirectOD exclusively supports eye care and does not operate in any other medical field or acknowledge outside industry technologies attempting to operate in the eye care industry . For questions regarding your plan, please contact your participating provider or reach out to us at admin@directod.com.


All Rights Reserved DirectOD LLC 2020-2025
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