Discover what offering a vision membership plan truly means for your practice and how it can transform patient relationships, streamline care, and create a new source of predictable revenue.
Discover what offering a vision membership plan truly means for your practice and how it can transform patient relationships, streamline care, and create a new source of predictable revenue.
The most powerful and trusted membership system in eye care—built to give independent practices complete control, recurring revenue, and stronger patient loyalty without relying on vision insurance.
The most powerful and trusted membership system in eye care—built to give independent practices complete control, recurring revenue, and stronger patient loyalty without relying on vision insurance.
Transforming the future of eye care, one membership at a time.
Transforming the future of eye care, one membership at a time.
Our core goal that started in our own eye care practices.
Our core goal that started in our own eye care practices.
At DirectOD, we help independent practices take back control by offering custom, in-office vision membership plans. These plans build recurring revenue, deepen patient relationships, and free providers from the limits of traditional insurance. By giving doctors the tools to own their care model, we’re reshaping how eye care works—making it more sustainable, personal, and practice-driven.
How DirectOD works
How DirectOD works
Yes, it really is your plan, your patients, your recurring revenue.
filter_1
Build your plan.
Build your plan.
You create your own in-office vision membership plan, built around the care, products, and experience you want to offer. You choose the benefits, set the terms, and pick the pricing that fits your practice. Whether it’s routine care, eyewear, specialty services, or a mix of all three—you’re in control.
You create your own in-office vision membership plan, built around the care, products, and experience you want to offer. You choose the benefits, set the terms, and pick the pricing that fits your practice. Whether it’s routine care, eyewear, specialty services, or a mix of all three—you’re in control.
filter_2
Enroll your patients.
Enroll your patients.
Enroll your patients directly in the office with a quick and simple process. Your team can guide them through the plan options, help them choose what’s best, and sign them up on the spot. Everything is streamlined, efficient, and built to fit naturally into your workflow.
Enroll your patients directly in the office with a quick and simple process. Your team can guide them through the plan options, help them choose what’s best, and sign them up on the spot. Everything is streamlined, efficient, and built to fit naturally into your workflow.
filter_3
Manage your members.
Manage your members.
Manage your members easily with tools that simplify the entire process. From one place, you can view enrollments, track renewals, and update patient details. It’s all built to save time, reduce stress, and keep your team in control.
Manage your members easily with tools that simplify the entire process. From one place, you can view enrollments, track renewals, and update patient details. It’s all built to save time, reduce stress, and keep your team in control.
Our Industry Leading Membership Systems
Our Industry Leading Membership Systems
DirectOD's comprehensive software offers all the essential tools for crafting, launching, and expanding a vision membership plan. Enhance practice efficiency, optimize performance, and grant patients improved access to vision care—eliminating the need for an insurance intermediary.
DirectOD's comprehensive software offers all the essential tools for crafting, launching, and expanding a vision membership plan. Enhance practice efficiency, optimize performance, and grant patients improved access to vision care—eliminating the need for an insurance intermediary.
Every practice has considered it. Now, you can finally have your own in-office membership plan.
Every practice has considered it. Now, you can finally have your own in-office membership plan.
For years, independent practices have searched for a way to break free from the limits of vision insurance—With DirectOD, that solution is here. We give you everything you need to launch, manage, and grow your own custom membership plan, tailored to your practice and your patients.
For years, independent practices have searched for a way to break free from the limits of vision insurance—With DirectOD, that solution is here. We give you everything you need to launch, manage, and grow your own custom membership plan, tailored to your practice and your patients.
- I design care plans based on the needs of my patients and the goals of my practice
- Membership patients are more loyal and return for regular visits
- Patients keep their routine appointments and are more likely to accept recommended treatment
- I stay in control — patients pay our office directly, with no third-party interference
- I no longer need to rely on one-off discounts or new patient specials to bring people in
- Our membership plan builds real relationships and long-term value for the practice
Learn more about our impact >
- I design care plans based on the needs of my patients and the goals of my practice
- Membership patients are more loyal and return for regular visits
- Patients keep their routine appointments and are more likely to accept recommended treatment
- I stay in control — patients pay our office directly, with no third-party interference
- I no longer need to rely on one-off discounts or new patient specials to bring people in
- Our membership plan builds real relationships and long-term value for the practice
Learn more about our impact >
We are a trusted partner in eye care
We are a trusted partner in eye care
Take a dive into what DirectOD does for your practice.
Take a dive into what DirectOD does for your practice.
Running a successful vision membership plan takes more than just offering great benefits—it requires thoughtful, ongoing management to keep things running smoothly for both your patients and your team. At DirectOD, we don’t just help you launch your in-office plan. We handle the ongoing administration so you can focus on what matters most: delivering high-quality care.
Optometry
Optometry
Ophthalmology
Ophthalmology
Opticians
Opticians
Office Managers
Office Managers
Consultants
Consultants
Learn how we work with your optometry practice to build custom membership plans.
Learn how we work with your optometry practice to build custom membership plans.
Learn how we work with your ophthalmology practice to offer direct-care plans.
Learn how we work with your ophthalmology practice to offer direct-care plans.
Learn how we work with your optical to create plans that drive loyalty and sales.
Learn how we work with your optical to create plans that drive loyalty and sales.
Learn how we make it easy for your team to manage and grow your in-office plan.
Learn how we make it easy for your team to manage and grow your in-office plan.
Learn how we partner with consultants to bring plans to more practices.
Learn how we partner with consultants to bring plans to more practices.
We know you have questions.
We know you have questions.
These are some of the most common questions we hear from independent doctors who were once in your shoes. Let us help clear things up.
These are some of the most common questions we hear from independent doctors who were once in your shoes. Let us help clear things up.
What is a vision membership plan?
What is a vision membership plan?
Much like popular subscription services, a vision membership plan with DirectOD enables patients to pay a monthly fee directly to their eye care professional. In exchange, they gain access to comprehensive preventative care and enjoy exclusive discounts on various vision treatments. It's a proactive and cost-effective approach to prioritizing eye health.
What happens to the revenue from the vision membership plan?
What happens to the revenue from the vision membership plan?
Each month your patients enrolled on your membership vision plan are billed. DirectOD manages and ensures seamless billing for your patients - We hold funds in reserve over the course of a month and at the end of each month 100% of the funds are released to your business.
What is the difference between a vision insurance plan and a vision membership plan?
What is the difference between a vision insurance plan and a vision membership plan?
A vision membership plan operates on a direct arrangement between the patient and their eye care professional, eliminating the presence of an insurance intermediary. In contrast to conventional vision insurance, eye care professionals have the autonomy to craft the treatment plan, establish subscription prices, and govern the fee schedule. The absence of deductibles, waiting periods, annual maximums, claims denials, or pre-approvals streamlines the process. Opting for a vision membership plan empowers eye care professionals, reducing costs and administrative burdens. Consequently, these professionals can extend cost savings to their patients, fostering increased production and profitability within their practice.
What does DirectOD do for your office?
What does DirectOD do for your office?
DirectOD empowers independent eye care doctors by providing tools for efficient in-house membership vision plans. Doctors retain financial control, receiving 100% of recurring patient revenue. The platform streamlines management, ensuring a stress-free experience for both doctors and patients. With professional representation and enhanced patient engagement, DirectOD contributes to increased practice profitability and operational efficiency.
How do I get started offering my own vision membership plan?
How do I get started offering my own vision membership plan?
Embarking on your journey with DirectOD is seamless and cost-free. Begin by scheduling a live online demo with one of our sales representatives. If you choose to proceed, our onboarding specialist will assist in crafting and pricing your vision plan, providing comprehensive training for your team. Once launched, patients can effortlessly sign up within 5 minutes. For ongoing success, our specialists will regularly assess your plan, offering strategic guidance to boost member enrollment. Start your DirectOD experience effortlessly—book your demo today.
DirectOD Vision Membership Plans are NOT insurance. Members pay a monthly or annual fee directly to participating eye care providers in exchange for access to discounted services, benefits, and product savings as outlined in the provider’s custom membership plan. Members are responsible for paying their provider directly for any services or products received beyond the plan’s benefits. Plan features, pricing, and savings may vary by provider and location — please refer to your provider’s specific plan terms for full details. Vision membership plans offered through DirectOD do not qualify as insurance under the Affordable Care Act and do not satisfy minimum essential coverage requirements. DirectOD is not an insurance company, and does not pay or reimburse providers for services rendered. DirectOD exclusively supports eye care and does not operate in any other medical field or acknowledge outside industry technologies attempting to operate in the eye care industry . For questions regarding your plan, please contact your participating provider or reach out to us at admin@directod.com.
All Rights Reserved DirectOD LLC 2020-2025
We are redefining eye care one plan at a time.
We are redefining eye care one plan at a time.
Offer your own subscription-based vision membership plan—delivered directly to patients. As the premier vision membership provider in the U.S., we help you break free from the complexities and low reimbursements of traditional insurance by helping you offer your patients a direct option.
Offer your own subscription-based vision membership plan—delivered directly to patients. As the premier vision membership provider in the U.S., we help you break free from the complexities and low reimbursements of traditional insurance by helping you offer your patients a direct option.
description
computerThe most powerful and trusted membership system in eye care—built to give independent practices.
Learn More>
The most powerful and trusted membership system in eye care—built to give independent practices.
Learn More>
Learn More>
Transforming the future of eye care, one membership at a time.
Transforming the future of eye care, one membership at a time.
Our core goal that started in our own eye care practices.
Our core goal that started in our own eye care practices.
At DirectOD, we help independent practices take back control by offering custom, in-office vision membership plans. These plans build recurring revenue, deepen patient relationships, and free providers from the limits of traditional insurance. By giving doctors the tools to own their care model, we’re reshaping how eye care works—making it more sustainable, personal, and practice-driven.
How DirectOD Works
How DirectOD Works
Yes, it really is your plan, your patients, your recurring revenue.
filter_1 Build your plan.
Build your plan.
You create your own in-office vision membership plan, built around the care, products, and experience you want to offer. You choose the benefits, set the terms, and pick the pricing that fits your practice. Whether it’s routine care, eyewear, specialty services, or a mix of all three—you’re in control.
Learn about membership plans 101 >
You create your own in-office vision membership plan, built around the care, products, and experience you want to offer. You choose the benefits, set the terms, and pick the pricing that fits your practice. Whether it’s routine care, eyewear, specialty services, or a mix of all three—you’re in control.
Learn about membership plans 101 >
Learn about membership plans 101 >
filter_2 Enroll your patients.
Enroll your patients.
Enroll your patients directly in the office with a quick and simple process. Your team can guide them through the plan options, help them choose what’s best, and sign them up on the spot. Everything is streamlined, efficient, and built to fit naturally into your workflow.
Learn about patient enrollment >
Enroll your patients directly in the office with a quick and simple process. Your team can guide them through the plan options, help them choose what’s best, and sign them up on the spot. Everything is streamlined, efficient, and built to fit naturally into your workflow.
Learn about patient enrollment >
Learn about patient enrollment >
filter_3 Manage your patients.
Manage your patients.
Manage your members easily with tools that simplify the entire process. From one place, you can view enrollments, track renewals, and update patient details. It’s all built to save time, reduce stress, and keep your team in control.
Learn about our plan platform >
Manage your members easily with tools that simplify the entire process. From one place, you can view enrollments, track renewals, and update patient details. It’s all built to save time, reduce stress, and keep your team in control.
Learn about our plan platform >
Learn about our plan platform >
Our Industry Leading
Membership Systems
Our Industry Leading
Membership Systems
Membership Systems
DirectOD's comprehensive software offers all the essential tools for crafting, launching, and expanding a vision membership plan. Enhance practice efficiency, optimize performance, and grant patients improved access to vision care—eliminating the need for an insurance intermediary.
DirectOD's comprehensive software offers all the essential tools for crafting, launching, and expanding a vision membership plan. Enhance practice efficiency, optimize performance, and grant patients improved access to vision care—eliminating the need for an insurance intermediary.
Every practice has considered it. Now, you can finally have your own in-office membership plan.
Every practice has considered it. Now, you can finally have your own in-office membership plan.
For years, independent practices have searched for a way to break free from the limits of vision insurance—With DirectOD, that solution is here. We give you everything you need to launch, manage, and grow your own custom membership plan, tailored to your practice and your patients.
For years, independent practices have searched for a way to break free from the limits of vision insurance—With DirectOD, that solution is here. We give you everything you need to launch, manage, and grow your own custom membership plan, tailored to your practice and your patients.
- I design care plans based on the needs of my patients and the goals of my practice
- Membership patients are more loyal and return for regular visits
- Patients keep their routine appointments and are more likely to accept recommended treatment
- I stay in control — patients pay our office directly, with no third-party interference
- I no longer need to rely on one-off discounts or new patient specials to bring people in
- Our membership plan builds real relationships and long-term value for the practice
Learn more about our impact >
- I design care plans based on the needs of my patients and the goals of my practice
- Membership patients are more loyal and return for regular visits
- Patients keep their routine appointments and are more likely to accept recommended treatment
- I stay in control — patients pay our office directly, with no third-party interference
- I no longer need to rely on one-off discounts or new patient specials to bring people in
- Our membership plan builds real relationships and long-term value for the practice
Learn more about our impact >
We are a trusted partner in
eye care
We are a trusted partner in
eye care
eye care
Take a dive into what DirectOD does for your practice.
Take a dive into what DirectOD does for your practice.
Running a successful vision membership plan takes more than just offering great benefits—it requires thoughtful, ongoing management to keep things running smoothly for both your patients and your team. At DirectOD, we don’t just help you launch your in-office plan. We handle the ongoing administration so you can focus on what matters most: delivering high-quality care.
Optometry
Optometry
Ophthalmology
Ophthalmology
Learn how we work with your optometry practice to build custom membership plans.
Learn how we work with your optometry practice to build custom membership plans.
Learn how we work with your ophthalmology practice to offer direct-care plans.
Learn how we work with your ophthalmology practice to offer direct-care plans.
Opticians
Opticians
Office Managers
Office Managers
Learn how we work with your optical to create plans that drive loyalty and sales.
Learn how we work with your optical to create plans that drive loyalty and sales.
Learn how we make it easy for your team to manage and grow your in-office plan.
Learn how we make it easy for your team to manage and grow your in-office plan.
We know you have questions.
We know you have questions.
These are some of the most common questions we hear from independent doctors who were once in your shoes. Let us help clear things up.
These are some of the most common questions we hear from independent doctors who were once in your shoes. Let us help clear things up.
Much like popular subscription services, a vision membership plan with DirectOD enables patients to pay a monthly fee directly to their eye care professional. In exchange, they gain access to comprehensive preventative care and enjoy exclusive discounts on various vision treatments. It's a proactive and cost-effective approach to prioritizing eye health.
Each month your patients enrolled on your membership vision plan are billed. DirectOD manages and ensures seamless billing for your patients - We hold funds in reserve over the course of a month and at the end of each month 100% of the funds are released to your business.
A vision membership plan operates on a direct arrangement between the patient and their eye care professional, eliminating the presence of an insurance intermediary. In contrast to conventional vision insurance, eye care professionals have the autonomy to craft the treatment plan, establish subscription prices, and govern the fee schedule. The absence of deductibles, waiting periods, annual maximums, claims denials, or pre-approvals streamlines the process. Opting for a vision membership plan empowers eye care professionals, reducing costs and administrative burdens. Consequently, these professionals can extend cost savings to their patients, fostering increased production and profitability within their practice.
DirectOD empowers independent eye care doctors by providing tools for efficient in-house membership vision plans. Doctors retain financial control, receiving 100% of recurring patient revenue. The platform streamlines management, ensuring a stress-free experience for both doctors and patients. With professional representation and enhanced patient engagement, DirectOD contributes to increased practice profitability and operational efficiency.
Embarking on your journey with DirectOD is seamless and cost-free. Begin by scheduling a live online demo with one of our sales representatives. If you choose to proceed, our onboarding specialist will assist in crafting and pricing your vision plan, providing comprehensive training for your team. Once launched, patients can effortlessly sign up within 5 minutes. For ongoing success, our specialists will regularly assess your plan, offering strategic guidance to boost member enrollment. Start your DirectOD experience effortlessly—book your demo today.
#1010 2321 Sir Barton Way Suite 140
Lexington, KY
40509 US
Lexington, KY
40509 US
DirectOD Vision Membership Plans are NOT insurance. Members pay a monthly or annual fee directly to participating eye care providers in exchange for access to discounted services, benefits, and product savings as outlined in the provider’s custom membership plan. Members are responsible for paying their provider directly for any services or products received beyond the plan’s benefits. Plan features, pricing, and savings may vary by provider and location — please refer to your provider’s specific plan terms for full details. Vision membership plans offered through DirectOD do not qualify as insurance under the Affordable Care Act and do not satisfy minimum essential coverage requirements. DirectOD is not an insurance company, and does not pay or reimburse providers for services rendered. DirectOD exclusively supports eye care and does not operate in any other medical field or acknowledge outside industry technologies attempting to operate in the eye care industry . For questions regarding your plan, please contact your participating provider or reach out to us at admin@directod.com.
All Rights Reserved DirectOD LLC 2020-2025