Terms of Service
Effective Date: March 23, 2026
Last Updated: March 23, 2026
These Terms of Service (the “Terms”) constitute a legally binding agreement between you (“User,” “you,” or “your”) and DirectOD, together with its parents, subsidiaries, affiliates, and related entities (collectively, “DirectOD,” “we,” “our,” or “us”), governing your access to and use of the website located at https://directod.com, including all associated subdomains, applications, portals, dashboards, and related services that link to these Terms (collectively, the “Platform”).
By accessing, browsing, or using the Platform in any manner, you acknowledge that you have read, understood, and agree to be bound by these Terms, as well as any additional policies or agreements referenced herein, including the DirectOD Privacy Policy. If you do not agree to these Terms, you must immediately discontinue use of the Platform.
1. Eligibility and Authority
You represent and warrant that you are at least eighteen (18) years of age and have the full legal capacity, right, and authority to enter into these Terms. If you are accessing or using the Platform on behalf of a business, medical practice, or other legal entity, you further represent and warrant that you have the authority to bind such entity to these Terms, in which case the term “User” shall include such entity.
2. Nature of Services
DirectOD provides a software platform designed to enable independent optometry practices and related entities to create, manage, and administer in-office vision membership plans and related administrative workflows. The Platform is provided solely as a technology and administrative tool.
DirectOD does not provide medical care, clinical services, billing services as a licensed insurer, or professional advice of any kind. DirectOD is not a healthcare provider, insurer, or third-party administrator, and does not assume any responsibility for clinical decisions, patient care, treatment outcomes, billing determinations, or compliance with healthcare laws.
Any relationship between a patient and a practice exists solely between those parties. DirectOD does not control, supervise, or assume liability for any interactions, services, or transactions between Users and their patients or clients.
3. Account Registration and Responsibilities
Access to certain features of the Platform may require the creation of an account. You agree to provide accurate, complete, and current information during registration and to maintain and promptly update such information as necessary.
You are solely responsible for maintaining the confidentiality of your account credentials and for all activities that occur under your account. You agree to notify DirectOD immediately of any unauthorized use of your account or any other breach of security. DirectOD shall not be liable for any loss or damage arising from your failure to safeguard your account credentials.
4. User Conduct and Restrictions
You agree that you will not use the Platform in any manner that is unlawful, fraudulent, misleading, or harmful. Without limiting the foregoing, you shall not use the Platform to violate any applicable law, infringe upon the rights of others, transmit false or deceptive information, or engage in any activity that could damage, disable, overburden, or impair the Platform.
You further agree not to attempt to gain unauthorized access to any portion of the Platform, other accounts, or any systems or networks connected to the Platform, whether through hacking, password mining, or any other means. You shall not reverse engineer, decompile, disassemble, or otherwise attempt to derive the source code of the Platform, except to the extent expressly permitted by applicable law.
5. Fees and Payment Terms
Use of certain features of the Platform may be subject to fees, subscription charges, or transaction-based pricing. By using such features, you agree to pay all applicable fees in accordance with the pricing and billing terms presented to you at the time of purchase or enrollment.
All payments are processed through third-party payment processors. DirectOD does not store full payment card or banking information and is not responsible for the performance, security, or practices of such third-party providers.
You authorize DirectOD and its payment processors to charge your designated payment method for all applicable fees on a recurring or one-time basis, as applicable. All fees are non-refundable except as expressly stated or required by law.
6. Intellectual Property Rights
The Platform, including all content, software, design, text, graphics, logos, trademarks, and other materials, is owned by or licensed to DirectOD and is protected by applicable intellectual property laws.
Subject to your compliance with these Terms, DirectOD grants you a limited, non-exclusive, non-transferable, revocable license to access and use the Platform solely for its intended purposes. No rights are granted except as expressly set forth herein.
You shall not copy, reproduce, distribute, modify, create derivative works from, publicly display, or otherwise exploit any portion of the Platform without DirectOD’s prior written consent.
7. Data and User Content
You retain ownership of any information or content that you submit to the Platform (“User Content”). However, you grant DirectOD a worldwide, non-exclusive, royalty-free license to use, process, store, and transmit such User Content as necessary to provide and operate the Platform.
You represent and warrant that you have all rights, permissions, and authority necessary to submit User Content to the Platform and that such content does not violate any applicable law or third-party rights.
DirectOD does not independently verify the accuracy or legality of User Content and disclaims any liability arising from such content.
8. Third-Party Services
The Platform may integrate with or provide access to third-party services, including payment processors, communication tools, and analytics providers. DirectOD does not control and is not responsible for the availability, performance, or practices of such third-party services.
Your use of third-party services is governed by the terms and policies of those providers, and you access them at your own risk.
9. Disclaimers
THE PLATFORM IS PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY. TO THE MAXIMUM EXTENT PERMITTED BY LAW, DIRECTOD DISCLAIMS ALL WARRANTIES, INCLUDING WITHOUT LIMITATION WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, AND ANY WARRANTIES ARISING FROM COURSE OF DEALING OR USAGE OF TRADE.
DIRECTOD DOES NOT WARRANT THAT THE PLATFORM WILL BE UNINTERRUPTED, ERROR-FREE, SECURE, OR FREE FROM HARMFUL COMPONENTS, OR THAT ANY DEFECTS WILL BE CORRECTED.
10. Limitation of Liability
TO THE FULLEST EXTENT PERMITTED BY LAW, DIRECTOD SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL, EXEMPLARY, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO LOSS OF PROFITS, LOSS OF DATA, BUSINESS INTERRUPTION, OR LOSS OF GOODWILL, ARISING OUT OF OR RELATING TO THE USE OF OR INABILITY TO USE THE PLATFORM.
IN NO EVENT SHALL DIRECTOD’S TOTAL AGGREGATE LIABILITY FOR ALL CLAIMS ARISING OUT OF OR RELATING TO THESE TERMS EXCEED THE TOTAL AMOUNT PAID BY YOU TO DIRECTOD DURING THE TWELVE (12) MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM.
11. Indemnification
You agree to defend, indemnify, and hold harmless DirectOD and its affiliates, officers, directors, employees, contractors, and agents from and against any and all claims, damages, liabilities, losses, costs, and expenses, including reasonable attorneys’ fees, arising out of or relating to your use of the Platform, your violation of these Terms, your User Content, or your violation of any applicable law or third-party rights.
12. Suspension and Termination
DirectOD reserves the right, in its sole discretion, to suspend or terminate your access to the Platform at any time, with or without notice, for any reason, including but not limited to violation of these Terms or applicable law.
Upon termination, your right to use the Platform will immediately cease. Any provisions of these Terms that by their nature should survive termination shall remain in effect.
13. Governing Law and Dispute Resolution
These Terms shall be governed by and construed in accordance with the laws of the State of Kentucky, without regard to its conflict of law principles.
Any dispute arising out of or relating to these Terms or the use of the Platform shall be resolved exclusively through binding arbitration conducted in accordance with the rules of the American Arbitration Association. The arbitration shall take place in [Insert County/State], and judgment on the award may be entered in any court of competent jurisdiction.
You agree to waive any right to participate in class actions, class arbitrations, or representative proceedings.
14. Modifications to Terms
DirectOD reserves the right to modify or update these Terms at any time in its sole discretion. Any changes will be effective immediately upon posting to the Platform. Your continued use of the Platform following such changes constitutes your acceptance of the revised Terms.
15. Miscellaneous
These Terms constitute the entire agreement between you and DirectOD with respect to the Platform and supersede all prior or contemporaneous agreements, understandings, or communications.
If any provision of these Terms is found to be invalid or unenforceable, such provision shall be severed, and the remaining provisions shall remain in full force and effect.
DirectOD’s failure to enforce any provision of these Terms shall not be deemed a waiver of such provision or any other provision.
16. Contact Information
DirectOD
Email: info@directod.com
Subject Line: ATTN: TERMS OF SERVICE INQUIRY