Pricing
PRICING

Simple pricing for the full platform. Even easier to get started.

One subscription per location with full platform access. Unlimited patients, Unlimited invites, and Unlimited plans are included.

DirectOD
Full platform access. No tiers.
Per Location
$ 150 / month
Initial 12-month term

Billed monthly. Taxes may apply depending on location.

Subscription
$150/month per location (months 1–12)
Included
Full platform access + support
HOW IT WORKS

The initial term, explained

One simple structure that keeps billing clean and predictable.

Get set up
Create plans and start enrolling

Launch quickly with plan tools, enrollment access, and a clean experience that keeps expectations aligned.

Months 1–12
$150/month per location

Flat subscription per location with Unlimited usage and access to the full platform.

End of term
Cancel or renew

Continue service or cancel at the end of the initial term based on your renewal policy.

Patient plan revenue

Patients pay their plan cost, and that recurring plan revenue goes directly to your practice.

Processing + account administration

To ensure you keep 100% of your recurring plan revenue, patients cover a 3% processing cost plus an administrative account fee to cover what it costs to host and maintain their account.

INCLUDED

Everything included

You get the full system: plan creation, enrollment access, account control, reporting, and built-in growth tools.

Plan building and management
Build patient and business plans fast, then manage changes without breaking workflows.
  • Templates to launch quickly with proven structures
  • Builder controls for benefits, pricing, and plan rules
  • Dashboard visibility into activity and plan performance
Enrollment access
Enroll in-office or remotely and invite staff without seat fees.
  • Unlimited invites for patients and staff
  • Direct enrollment flows built for speed and clarity
  • Clean experience that keeps patient expectations aligned
Account control
Manage memberships over time with trackable actions and clean records.
  • Patient and business accounts with lifecycle visibility
  • Update details and manage cancellations cleanly
  • Maintain a clear record of actions and changes
Reporting and growth tools
Understand program performance and keep enrollment consistent.
  • Analytics and reporting for activity and trends
  • Marketing Editor for handouts and materials
  • QR codes and widgets to place enrollment anywhere
Support included
Help with setup, plan structure, enrollment questions, and ongoing use without add-on fees.
FAQ

Pricing questions

Straight answers to common questions.

Is there a limit on patients, invites, or plans?
No. Patients, invites, and plans are unlimited.
Is pricing per practice or per location?
The subscription is per location. Each location is billed $150/month during the initial term.
Does support cost extra?
No. Support is included with platform access.
Can I add locations later?
Yes. Add locations as you grow. Each additional location is billed at the same rate.
Are there setup fees or implementation fees?
No tiers or add-ons are required to access the platform. If you need a structured onboarding plan, we can help.
Do you offer annual billing?
If you prefer annual billing, we can discuss options during onboarding.
What happens after the initial 12-month term?
You can cancel at the end of the term or continue service based on your renewal policy.
Can my staff access the system?
Yes. Staff access is handled by invites, and invites are unlimited.
Can I run patient plans and business plans?
Yes. Unlimited business plans and unlimited patient plans are included.
Is there a contract?
The initial subscription term is 12 months. After that, you can cancel or continue service based on your renewal policy.
Will this work for multi-location practices?
Yes. Add locations as needed. Each location is billed at the same subscription rate.

Need help mapping pricing into a patient-facing handout or front desk script? We can provide a simple template.

2026 DirectOD™. All rights reserved. #1010 2321 Sir Barton Way Suite 140, Lexington, KY 40509 US
DirectOD Vision Membership Plans are NOT insurance. Members pay a monthly or annual fee directly to participating eye care providers in exchange for access to discounted services, benefits, and product savings as outlined in the provider’s custom membership plan. Members are responsible for paying their provider directly for any services or products received beyond the plan’s benefits. Plan features, pricing, and savings may vary by provider and location — please refer to your provider’s specific plan terms for full details. Vision membership plans offered through DirectOD do not qualify as insurance under the Affordable Care Act and do not satisfy minimum essential coverage requirements. DirectOD is not an insurance company, and does not pay or reimburse providers for services rendered. DirectOD exclusively supports eye care and does not operate in any other medical field or acknowledge outside industry technologies attempting to operate in the eye care industry. For questions regarding your plan, please contact your participating provider.
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