Accessibility

Cookie Policy

Effective Date: March 23, 2026

Last Updated: March 23, 2026

This Cookie Policy (the “Policy”) explains how DirectOD, together with its affiliates and subsidiaries (“DirectOD,” “we,” “our,” or “us”), uses cookies and similar tracking technologies in connection with its website located at https://directod.com, including all associated subdomains, applications, portals, and related services (collectively, the “Website”).

This Policy should be read in conjunction with the DirectOD Privacy Policy and Terms of Service. By accessing or using the Website, you acknowledge and agree to the use of cookies and similar technologies as described herein.

1. Use of Cookies and Tracking Technologies

DirectOD utilizes cookies, pixels, web beacons, local storage, and similar tracking technologies (collectively, “Cookies”) to enable the operation of the Website and to enhance functionality, performance, and user experience. Cookies are small data files that are stored on a user’s device when accessing a website and that allow the website to recognize the user’s device and retain certain information.

These technologies are used for a variety of operational and business purposes, including maintaining session integrity, enabling core Website functionality, facilitating navigation, analyzing usage patterns, improving performance, and supporting communication and engagement features. In certain cases, Cookies may also be used to support integrations with third-party systems that provide infrastructure, analytics, or communication services.

2. Categories of Cookies

Cookies used by DirectOD may include those that are necessary for the operation of the Website, those that support performance and analytics, and those that enable enhanced functionality or integrations. Certain Cookies may be set directly by DirectOD, while others may be set by third-party service providers whose services are integrated into the Website.

Strictly necessary Cookies are essential for the operation of the Website and cannot be disabled without impairing functionality. These may include Cookies used for authentication, security, session management, and load balancing.

Performance and analytics Cookies are used to collect information about how users interact with the Website, including pages visited, time spent, and error occurrences. This information is used to improve system performance and user experience.

Functionality Cookies may be used to remember user preferences, settings, and other inputs in order to provide a more customized experience.

Third-party Cookies may be set by external service providers that support the operation of the Website, including but not limited to customer relationship management systems, analytics platforms, communication tools, and embedded services. These providers operate independently and have their own privacy and cookie policies.

3. Third-Party Technologies

The Website may incorporate or rely upon third-party technologies and service providers, which may deploy Cookies or similar tracking technologies on the Website. These providers may include platforms that support customer management, communications, analytics, or infrastructure services, including platforms such as Ontraport and similar providers.

DirectOD does not control the operation of such third-party Cookies and is not responsible for the privacy or security practices of such providers. Any information collected by third-party Cookies is governed by the policies of the respective provider.

By using the Website, you acknowledge and agree that third-party technologies may collect, process, and store information in accordance with their own terms and policies.

4. User Controls and Cookie Management

Users may control or limit the use of Cookies through their browser settings or device configurations. Most browsers allow users to block or delete Cookies; however, restricting Cookies may impact the functionality, availability, or performance of certain features of the Website.

Certain Cookies that are essential to the operation of the Website cannot be disabled without materially affecting the ability to use the Platform.

Where required by applicable law, DirectOD may provide additional mechanisms for managing Cookie preferences.

5. Do Not Track Signals

The Website does not currently respond to “Do Not Track” signals or similar browser-based mechanisms. As no uniform standard for such signals has been adopted, DirectOD does not make any representations regarding compliance with such signals.

6. Data Use and Integration with Privacy Practices

Information collected through Cookies may be combined with other information collected through the Website and is used in accordance with the DirectOD Privacy Policy. Such information may be used for operational, analytical, security, and service-related purposes.

DirectOD does not sell personal information collected through Cookies as defined under applicable law.

7. Changes to This Policy

DirectOD reserves the right to modify or update this Cookie Policy at any time in its sole discretion. Any changes will become effective upon posting to the Website, and the “Last Updated” date will be revised accordingly.

Continued use of the Website following such changes constitutes acceptance of the revised Policy.

8. Contact Information

DirectOD

Email: info@directod.com

Subject Line: ATTN: COOKIE POLICY INQUIRY

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DirectOD Vision Membership Plans are NOT insurance. Members pay a monthly or annual fee directly to participating eye care providers in exchange for access to discounted services, benefits, and product savings as outlined in the provider’s custom membership plan. Members are responsible for paying their provider directly for any services or products received beyond the plan’s benefits. Plan features, pricing, and savings may vary by provider and location — please refer to your provider’s specific plan terms for full details. Vision membership plans offered through DirectOD do not qualify as insurance under the Affordable Care Act and do not satisfy minimum essential coverage requirements. DirectOD is not an insurance company, and does not pay or reimburse providers for services rendered. DirectOD exclusively supports eye care and does not operate in any other medical field or acknowledge outside industry technologies attempting to operate in the eye care industry. For questions regarding your plan, please contact your participating provider.
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