An Independent Path To Recurring Revenue.
DirectOD and Fluorescene Media/ODs on Facebook have partnered to help independent eye care practices create and implement in-office vision membership plans. These plans allow practices to generate recurring revenue directly from enrolled patients, reducing reliance on insurance and putting control back in the hands of practice owners.
Learn how we can make this happen for your practice!
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Divider Text
How DirectOD Works
How DirectOD Works
Doctors
Doctors
Patients
Patients
With DirectOD, practices can create their own independent vision membership plans, offering exclusive benefits tailored to their patients. Doctors can set specific features and assign a monthly price point for these plans, which are then made available directly to patients at the practice.
filter_1
filter_2
Patients can opt into their trusted doctor's exclusive vision membership plan, paying a monthly membership fee through DirectOD. In return, they receive a range of tailored benefits specific to their doctor's practice, enhancing their access to quality eye care.
filter_3
DirectOD
DirectOD
DirectOD manages the entire monthly billing process, handling contracts, communications, and plan management between the doctor and patient. This ensures a smooth experience while delivering the recurring revenue directly to the practice for their customized membership plans.
Building Plans
A clear vision for the perfect membership plan.
A clear vision for the perfect membership plan.
Our team provides your practice with a comprehensive suite of tools, templates, and step-by-step guides, ensuring you design a vision membership plan that is both seamless for your practice and valuable for your patients.
When designing your membership plan, define your target patients to ensure it aligns with your practice's needs. Examples include Basic Vision for routine care, Myopia Management for controlling progression, or Dry Eye Treatment for symptom relief. A clear focus ensures meaningful value and supports your practice's growth.
Creating membership plan benefits involves identifying what aligns with both the needs of your practice and the value for your patients. Benefits typically fall into two categories: "Allowance-based" or "Percentage-based", and can be customized to include anything in your office that adds value to the plan. Keep in mind that these benefits are funded by the recurring monthly revenue your practice receives, so they should balance value for the patient with profitability for your practice.
Selecting a price point for your membership plan is straightforward. Start by evaluating the cost of the benefits you’re offering and determining what your practice needs to charge to cover these benefits. Then, consider the price from the patient’s perspective, ensuring it remains an attractive and valuable offer. Balancing these factors ensures both practice sustainability and patient appeal.
arrow_drop_down_circle
Divider Text
people_outlinePatient Plans
Patient Plans
businessBusiness Plans
Business Plans
A Patient Plan through DirectOD is an in-office vision membership program that practices offer directly to their patients as an alternative to traditional insurance. These customizable plans provide affordable access to routine eye care, specialty services, and eyewear benefits without the hassles of deductibles or claim denials. Practices set their own pricing and benefits, ensuring patients receive high-quality, personalized care while generating recurring revenue and increasing patient loyalty.
A Business Plan through DirectOD is a customizable vision membership program that practices offer directly to local businesses, providing their employees with affordable eye care benefits. These plans serve as an alternative to traditional vision insurance, allowing businesses to provide quality eye care coverage without complex policies or high costs. Practices set their own pricing and benefits, creating a win-win solution that drives recurring revenue while expanding patient reach and strengthening community partnerships.
MANAGEMENT SYSTEM
MANAGEMENT SYSTEM
Our portal is directly integrated with your office.
Our portal is directly integrated with your office.
We provide each office with a powerful management portal designed to actively track and optimize the progress of your vision membership plans. Equipped with a suite of intuitive tools, this system helps streamline enrollment, monitor growth, and maximize plan success. Best of all, we’ve made it simple to learn and effortless to use, ensuring a seamless experience for your team.
We provide each office with a powerful management portal designed to actively track and optimize the progress of your vision membership plans. Equipped with a suite of intuitive tools, this system helps streamline enrollment, monitor growth, and maximize plan success. Best of all, we’ve made it simple to learn and effortless to use, ensuring a seamless experience for your team.
Equipping you with tools to succeed.
Equipping you with tools to succeed.
people
update
person_add
ondemand_video
format_list_bulleted
View Patients
View Patients
Access and manage all existing patients enrolled on your plan.
Access and manage all existing patients enrolled on your plan.
Update Records
Update Records
Check in and update patients plan usage from their accounts.
Check in and update patients plan usage from their accounts.
Leads
Leads
Create and add leads that you can access and enroll at later dates.
Create and add leads that you can access and enroll at later dates.
Learn More
Learn More
Fully equipped with guides and resources to help your staff learn.
Fully equipped with guides and resources to help your staff learn.
Patient Plans
Patient Plans
Design and build custom patient plans and manage their status.
Design and build custom patient plans and manage their status.
business
work
settings
library_books
Business Plans
Business Plans
Design business specific plans that can expand your reach.
Design business specific plans that can expand your reach.
Business Management
Business Management
Manage enrolled businesses and their employees.
Manage enrolled businesses and their employees.
Account Settings
Account Settings
You can view your account and plans details anytime.
Plan Templates
Plan Templates
Learn from our library of templates from successful plans.
Learn from our library of templates from successful plans.
QR Codes
QR Codes
Generate QR codes to make it easy for patients to access your plans.
Generate QR codes to make it easy for patients to access your plans.
data_usage
help_outline
cancel
movie_creation
Active Data
Active Data
See your plans progress in your office each day with active data.
See your plans progress in your office each day with active data.
Full Support
Full Support
Having trouble? We are here to help anytime with your system.
Having trouble? We are here to help anytime with your system.
Cancel Accounts
Cancel Accounts
We always give you the ability to cancel accounts if needed.
We always give you the ability to cancel accounts if needed.
Marketing
Marketing
Design custom marketing material from the templates we provide.
Design custom marketing material from the templates we provide.
ENROLLMENT PROCESS
ENROLLMENT PROCESS
Enrolling patients on your vision plan made easy.
Enrolling patients on your vision plan made easy.
With DirectOD, your office gains access to multiple secure and convenient enrollment channels for your vision plan. We’ve designed the process to be safe, seamless, and efficient, ensuring a hassle-free experience for both your practice and patients - with an average enrollment time of just five minutes.
With DirectOD, your office gains access to multiple secure and convenient enrollment channels for your vision plan. We’ve designed the process to be safe, seamless, and efficient, ensuring a hassle-free experience for both your practice and patients - with an average enrollment time of just five minutes.
Enrollment made easy for your patients.
Enrollment made easy for your patients.
ALL IN UNDER 5 MINUTES.
ALL IN UNDER 5 MINUTES.
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directions
mail
Custom Enrollment Link
Custom Enrollment Link
Each system generates a custom enrollment link featuring your practice’s branding and plan details. This personalized URL is created through our system upon successful plan submission. It can be easily integrated across your practice’s website and marketing materials, providing patients with convenient access to enroll in your plans.
Each system generates a custom enrollment link featuring your practice’s branding and plan details. This personalized URL is created through our system upon successful plan submission. It can be easily integrated across your practice’s website and marketing materials, providing patients with convenient access to enroll in your plans.
Direct Enrollment
Direct Enrollment
Begin patient enrollment directly in your office by working one-on-one with a patient to choose from your available plans. Use the system dashboard to quickly initiate and guide the patient through the enrollment process, ensuring a smooth and personalized experience.
Begin patient enrollment directly in your office by working one-on-one with a patient to choose from your available plans. Use the system dashboard to quickly initiate and guide the patient through the enrollment process, ensuring a smooth and personalized experience.
Invite Enrollment
Invite Enrollment
Send a patient invitation directly from your system, and they’ll receive a custom, branded message tailored to your practice. The message includes a unique enrollment link, providing easy access for patients to review available plans and enroll seamlessly.
Send a patient invitation directly from your system, and they’ll receive a custom, branded message tailored to your practice. The message includes a unique enrollment link, providing easy access for patients to review available plans and enroll seamlessly.
Frequently asked questions
Frequently asked questions
Common questions we hear from independent doctors that were in the same position as yourself - Let us clarify a few things.
Common questions we hear from independent doctors that were in the same position as yourself - Let us clarify a few things.
What is a vision membership plan?
What is a vision membership plan?
What is a vision membership plan?
What is a vision membership plan?
Much like popular subscription services, a vision membership plan with DirectOD enables patients to pay a monthly fee directly to their eye care professional. In exchange, they gain access to comprehensive preventative care and enjoy exclusive discounts on various vision treatments. It's a proactive and cost-effective approach to prioritizing eye health.
What happens to the revenue from the vision membership plan?
What happens to the revenue from the vision membership plan?
What happens to the revenue from the vision membership plan?
What happens to the revenue from the vision membership plan?
Each month your patients enrolled on your membership vision plan are billed. DirectOD manages and ensures seamless billing for your patients - We hold funds in reserve over the course of a month and at the end of each month 100% of the funds are released to your business.
What is the difference between a vision insurance plan and a vision membership plan?
What is the difference between a vision insurance plan and a vision membership plan?
What is the difference between a vision insurance plan and a vision membership plan?
What is the difference between a vision insurance plan and a vision membership plan?
A vision membership plan operates on a direct arrangement between the patient and their eye care professional, eliminating the presence of an insurance intermediary. In contrast to conventional vision insurance, eye care professionals have the autonomy to craft the treatment plan, establish subscription prices, and govern the fee schedule. The absence of deductibles, waiting periods, annual maximums, claims denials, or pre-approvals streamlines the process. Opting for a vision membership plan empowers eye care professionals, reducing costs and administrative burdens. Consequently, these professionals can extend cost savings to their patients, fostering increased production and profitability within their practice.
What does DirectOD do for your office?
What does DirectOD do for your office?
What does DirectOD do for your office?
What does DirectOD do for your office?
DirectOD empowers independent eye care doctors by providing tools for efficient in-house membership vision plans. Doctors retain financial control, receiving 100% of recurring patient revenue. The platform streamlines management, ensuring a stress-free experience for both doctors and patients. With professional representation and enhanced patient engagement, DirectOD contributes to increased practice profitability and operational efficiency.
Do I get paid even if patients don’t use benefits?
Do I get paid even if patients don’t use benefits?
Do I get paid even if patients don’t use benefits?
Do I get paid even if patients don’t use benefits?
Embarking on your journey with DirectOD is seamless and cost-free. Begin by scheduling a live online demo with one of our sales representatives. If you choose to proceed, our onboarding specialist will assist in crafting and pricing your vision plan, providing comprehensive training for your team. Once launched, patients can effortlessly sign up within 5 minutes. For ongoing success, our specialists will regularly assess your plan, offering strategic guidance to boost member enrollment. Start your DirectOD experience effortlessly—book your demo today.
Ready to get started?
Ready to get started?
We are excited to start working with you and your practice - click 'Get Started' below to sign up your practice and start building your first vision membership plan.
We are excited to start working with you and your practice - click 'Get Started' below to sign up your practice and start building your first vision membership plan.
DirectOD™ All Rights Reserved 2025
DirectOD™ All Rights Reserved 2025
An Independent Path To Recurring Revenue.
DirectOD and Fluorescene Media/ODs on Facebook have partnered to help independent eye care practices create and implement in-office vision membership plans. These plans allow practices to generate recurring revenue directly from enrolled patients, reducing reliance on insurance and putting control back in the hands of practice owners.
Learn how we can make this happen for your practice!
How DirectOD Works
How DirectOD Works
filter_1
Doctors
Doctors
With DirectOD, practices can create their own independent vision membership plans, offering exclusive benefits tailored to their patients. Doctors can set specific features and assign a monthly price point for these plans, which are then made available directly to patients at the practice.
filter_2
Patients
Patients
Patients can opt into their trusted doctor's exclusive vision membership plan, paying a monthly membership fee through DirectOD. In return, they receive a range of tailored benefits specific to their doctor's practice, enhancing their access to quality eye care.
filter_3
DirectOD
DirectOD
DirectOD manages the entire monthly billing process, handling contracts, communications, and plan management between the doctor and patient. This ensures a smooth experience while delivering the recurring revenue directly to the practice for their customized membership plans.
Building Plans
A clear vision for the perfect membership plan.
A clear vision for the perfect membership plan.
Our team provides your practice with a comprehensive suite of tools, templates, and step-by-step guides, ensuring you design a vision membership plan that is both seamless for your practice and valuable for your patients.
When designing your membership plan, define your target patients to ensure it aligns with your practice's needs. Examples include Basic Vision for routine care, Myopia Management for controlling progression, or Dry Eye Treatment for symptom relief. A clear focus ensures meaningful value and supports your practice's growth.
Creating membership plan benefits involves identifying what aligns with both the needs of your practice and the value for your patients. Benefits typically fall into two categories: "Allowance-based" or "Percentage-based", and can be customized to include anything in your office that adds value to the plan. Keep in mind that these benefits are funded by the recurring monthly revenue your practice receives, so they should balance value for the patient with profitability for your practice.
Selecting a price point for your membership plan is straightforward. Start by evaluating the cost of the benefits you’re offering and determining what your practice needs to charge to cover these benefits. Then, consider the price from the patient’s perspective, ensuring it remains an attractive and valuable offer. Balancing these factors ensures both practice sustainability and patient appeal.
arrow_drop_down_circle
Divider Text
people_outlinePatient Plans
Patient Plans
A Patient Plan through DirectOD is an in-office vision membership program that practices offer directly to their patients as an alternative to traditional insurance. These customizable plans provide affordable access to routine eye care, specialty services, and eyewear benefits without the hassles of deductibles or claim denials. Practices set their own pricing and benefits, ensuring patients receive high-quality, personalized care while generating recurring revenue and increasing patient loyalty.
businessBusiness Plans
Business Plans
A Business Plan through DirectOD is a customizable vision membership program that practices offer directly to local businesses, providing their employees with affordable eye care benefits. These plans serve as an alternative to traditional vision insurance, allowing businesses to provide quality eye care coverage without complex policies or high costs. Practices set their own pricing and benefits, creating a win-win solution that drives recurring revenue while expanding patient reach and strengthening community partnerships.
MANAGEMENT THAT MATTERS
MANAGEMENT THAT MATTERS
Our portal is directly integrated with your office.
Our portal is directly integrated with your office.
We provide each office with a powerful management portal designed to actively track and optimize the progress of your vision membership plans. Equipped with a suite of intuitive tools, this system helps streamline enrollment, monitor growth, and maximize plan success. Best of all, we’ve made it simple to learn and effortless to use, ensuring a seamless experience for your team.
We provide each office with a powerful management portal designed to actively track and optimize the progress of your vision membership plans. Equipped with a suite of intuitive tools, this system helps streamline enrollment, monitor growth, and maximize plan success. Best of all, we’ve made it simple to learn and effortless to use, ensuring a seamless experience for your team.
Equipping you with tools to succeed.
Equipping you with tools to succeed.
people
update
View Patients
View Patients
Update Records
Update Records
See detailed records about your current enrolled patients.
See detailed records about your current enrolled patients.
Check enrolled patients in and actively update records
Check enrolled patients in and actively update records
person_add
ondemand_video
Leads
Leads
Learn More
Learn More
If your patient needs time to think. Our system can save them for later.
If your patient needs time to think. Our system can save them for later.
Fully equipped with guides and resources to help your staff learn.
Fully equipped with guides and resources to help your staff learn.
format_list_bulleted
business
Patient Plans
Patient Plans
Business Plans
Business Plans
Design and build custom plans specific for patients.
Design and build custom plans specific for patients.
Design and build plans specifically for local businesses.
Design and build plans specifically for local businesses.
data_usage
Business Management
Business Management
Active Data
Active Data
Manage enrolled businesses and their employees.
Manage enrolled businesses and their employees.
See your plans progress in your office each day with active data.
See your plans progress in your office each day with active data.
help_outline
settings
Full Support
Full Support
Account Settings
Account Settings
Having trouble? We are here to help anytime with your system.
Having trouble? We are here to help anytime with your system.
View your account and adjust branding, settings, and info.
cancel
library_books
Cancel Accounts
Cancel Accounts
Plan Templates
Plan Templates
We always give you the ability to cancel accounts if needed.
We always give you the ability to cancel accounts if needed.
Learn from our library of plan templates.
Learn from our library of plan templates.
movie
QR Codes
QR Codes
Marketing
Marketing
Create QR codes for better plan access.
Create QR codes for better plan access.
Design marketing for your plan through our templates.
Design marketing for your plan through our templates.
ENROLLMENT MADE EASY
ENROLLMENT MADE EASY
Enrolling patients on your vision plan made easy.
Enrolling patients on your vision plan made easy.
With DirectOD, your office gains access to multiple secure and convenient enrollment channels for your vision plan. We’ve designed the process to be safe, seamless, and efficient, ensuring a hassle-free experience for both your practice and patients - with an average enrollment time of just five minutes.
With DirectOD, your office gains access to multiple secure and convenient enrollment channels for your vision plan. We’ve designed the process to be safe, seamless, and efficient, ensuring a hassle-free experience for both your practice and patients - with an average enrollment time of just five minutes.
Built around your patients.
Built around your patients.
ALL IN UNDER 5 MINUTES.
ALL IN UNDER 5 MINUTES.
insert_link
Custom Enrollment Link
Custom Enrollment Link
Each system generates a custom enrollment link featuring your practice’s branding and plan details. This personalized URL is created through our system upon successful plan submission. It can be easily integrated across your practice’s website and marketing materials, providing patients with convenient access to enroll in your plans.
Each system generates a custom enrollment link featuring your practice’s branding and plan details. This personalized URL is created through our system upon successful plan submission. It can be easily integrated across your practice’s website and marketing materials, providing patients with convenient access to enroll in your plans.
directions
Direct Enrollment
Direct Enrollment
Begin patient enrollment directly in your office by working one-on-one with a patient to choose from your available plans. Use the system dashboard to quickly initiate and guide the patient through the enrollment process, ensuring a smooth and personalized experience.
Begin patient enrollment directly in your office by working one-on-one with a patient to choose from your available plans. Use the system dashboard to quickly initiate and guide the patient through the enrollment process, ensuring a smooth and personalized experience.
mail
Invite Enrollment
Invite Enrollment
Send a patient invitation directly from your system, and they’ll receive a custom, branded message tailored to your practice. The message includes a unique enrollment link, providing easy access for patients to review available plans and enroll seamlessly.
Send a patient invitation directly from your system, and they’ll receive a custom, branded message tailored to your practice. The message includes a unique enrollment link, providing easy access for patients to review available plans and enroll seamlessly.
Frequently asked questions
Frequently asked questions
Common questions we hear from independent doctors that were in the same position as yourself - Let us clarify a few things.
Common questions we hear from independent doctors that were in the same position as yourself - Let us clarify a few things.
Much like popular subscription services, a vision membership plan with DirectOD enables patients to pay a monthly fee directly to their eye care professional. In exchange, they gain access to comprehensive preventative care and enjoy exclusive discounts on various vision treatments. It's a proactive and cost-effective approach to prioritizing eye health.
Each month your patients enrolled on your membership vision plan are billed. DirectOD manages and ensures seamless billing for your patients - We hold funds in reserve over the course of a month and at the end of each month 100% of the funds are released to your business.
A vision membership plan operates on a direct arrangement between the patient and their eye care professional, eliminating the presence of an insurance intermediary. In contrast to conventional vision insurance, eye care professionals have the autonomy to craft the treatment plan, establish subscription prices, and govern the fee schedule. The absence of deductibles, waiting periods, annual maximums, claims denials, or pre-approvals streamlines the process. Opting for a vision membership plan empowers eye care professionals, reducing costs and administrative burdens. Consequently, these professionals can extend cost savings to their patients, fostering increased production and profitability within their practice.
DirectOD empowers independent eye care doctors by providing tools for efficient in-house membership vision plans. Doctors retain financial control, receiving 100% of recurring patient revenue. The platform streamlines management, ensuring a stress-free experience for both doctors and patients. With professional representation and enhanced patient engagement, DirectOD contributes to increased practice profitability and operational efficiency.
Embarking on your journey with DirectOD is seamless and cost-free. Begin by scheduling a live online demo with one of our sales representatives. If you choose to proceed, our onboarding specialist will assist in crafting and pricing your vision plan, providing comprehensive training for your team. Once launched, patients can effortlessly sign up within 5 minutes. For ongoing success, our specialists will regularly assess your plan, offering strategic guidance to boost member enrollment. Start your DirectOD experience effortlessly.
Ready to get started?
Ready to get started?
We are excited to start working with you and your practice - click 'Get Started' below to sign up your practice and start building your first vision membership plan.
We are excited to start working with you and your practice - click 'Get Started' below to sign up your practice and start building your first vision membership plan.
DirectOD™ All Rights Reserved 2025
DirectOD™ All Rights Reserved 2025