We like to say we are the most pro eye care professional company currently in the U.S. - We see the hard work it takes to provide excellent levels of eye care to patients along with having to manage every aspect of a business. We believe that over the past 20 years there has been a consistent decrease in reimbursement in contrast with general inflation from vision plans and insurance companies which in correlation creates the situation we call the '5 minute eye exam'. We hate to see this for the industry and believe it is time to make a change.

We worked one on one with with eye care professionals and identified one common idea, "Why am I constantly battling insurance and vision plans when I am the one providing the care"?

We think it is time to cut out the middle man and have created a direct pathway to connect you to your patients while providing your patient the best benefits they can access in the U.S. - We think it is time to take control back and make a change.